Posted by & filed under Innovation/Creativity, Leadership, New product, Organizational Change, Strategy, Technology, Video Report.

Description: BlackBerry CEO Thorsten Heins discusses the launch of BB10 and what it means for BlackBerry.

Source: Global BC

Date: January 30 2013

Video link:  http://www.cbc.ca/player/News/Business/ID/2330824882/

 Questions for Discussion:

  1. Do you agree BB10 is the device that can make or break BlackBerry?
  2. Do you see BlackBerry retaining the top position in the near future?
  3. What are some the novel features of BB10 that the other brands don’t offer?
  4. In you view, will BB10 be a success? Why?

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